Benefits of virtual reality for business: 4 reasons to use it

Virtual reality is here. You have seen it, you have probably even tried it. Now it’s time to utilize VR to your own advantage.

According to Statista, in 2022 the augmented and virtual reality market is expected to reach a market size of 209 billion U.S. dollars. It’s not just games and fun anymore. It is a tool that many industries find useful and start applying it to achieve many of the business goals. If you doubt VR can be useful in your business, we will share with you some of the tips and tell how you can benefit from implementing VR in your company. 

1. Flexibility

Virtual reality can work anywhere. Literally, any sphere that comes to your mind, has a place to fit VR in. And not just in the sake of using it, but delivering actual value to those who use and those who work on it.

Education? Yes. VR experiences can be successfully used to make education better, to take it to a new level. VR Tigers developed a series of educational workshops, where children, for example, can travel through the solar system as a part of their astronomy studies.

Professional training? Same answer. Training and workshops in VR can be developed to train company employees, to improve professional skills and qualification. There are numerous examples of VR training applications for doctors, firefighters, engineers. Innovative approach significantly increases engagement and interest in the learning process and makes it much more efficient. And these examples only show how VR can be utilized from school to manufacturing and healthcare.

But let’s go even further! Tourism, real estate, marketing — any sphere which requires visualization is a perfect match with virtual reality. For real estate agencies, there is an opportunity to show their customers around the potential purchase using a virtual tour.

VR development is based on using a significant number of platforms, so it is possible to find a solution which perfectly fits the company’s objectives, goals, product, target audience, size, and budget. You name it, VR has it. If you think VR is of no use, you just haven’t found your way to use it.

2. Giving a better experience to customers

66% of consumers said they were interested in virtual shopping according to the recent survey. Virtual reality today is something you shouldn’t ignore when it comes to improving customer experience.

VR experience can be used to create a tight connection of the customer with the brand. This is achieved presenting them to an experience which awakes pleasant emotions, thrills, excites, and stays remembered for a long time. For example, the North Face in one of their advertising campaigns used VR to send their customers to a polar expedition.

Such an immersive experience serves several goals at the same time. Firstly it evokes positive feelings of surprise, awe, delight people associate with the company. Secondly, the environment itself creates a brand image. As in the example with The North Face, where a snowed plain and a dog sled contribute to the company’s brand image as the one you need to have in severe natural conditions. And thirdly, impressed participants of the VR experience will spread the word about their adventure which leads to company recognition and brand awareness. Three in one, perfect combination.

Now about the important: visuals. The real power of VR lies in its ability to give people a chance to see whatever (almost) they want. VR can greatly improve customer experience with product visualization. Today people are eager to know as many as possible about a potential purchase. Virtual reality applications grant customers an opportunity to try the product with minimum effort and maximum realism. They can get acquainted with the product not even leaving their house by entering a digital environment where they can interact with it and explore it.

 Another way is to organize a virtual reality session in the office or a shop. For example, Audi uses VR experience in its dealer centers to give potential buyers an opportunity to try various configurations of the car. They also organize test drives in a virtual environment. Such an approach clients give more credibility to the company or a particular product. This way of communication with customers fails not to increase the company’s profit.

3. Reduce cost

Virtual reality is not cheap. But it still can save you a lot of money. VR hard and software may not be the cheapest investment initially, though in a long-term period it helps enterprises to reduce costs to a large extent. 

According to Certify, the average market size of business travel is $251 billion.

Virtual reality can be used to connect people from all over the world with little effort and money. For example, VR applications to organize meetings and conferences in the digital environment instead of traveling to another city or country. Such apps, first of all, reduce cost connected with business trips, and, what is significant for many enterprises, lessen an amount of time required to solve some issues.

If a company faces a necessity to provide a product prototype to its clients, manufacturing one may be time-consuming and expensive. Virtual reality allows creating prototypes of any difficulty in a digital form. Immersive experience gives an opportunity to interact with them, modify and alter until the satisfying result is achieved. This way the company considerably reduces expenses regarding prototyping and gains flexibility in their work with clients and their needs.

4. Improve staff management

How much time does it take in your company to hire a new person and to organize their work? VR solutions, due to their wide range of possibilities, can play an essential role in regulating staff management and improving the working process. 

As it was said, VR applications provide an opportunity for distant communications, which may be useful when it comes to recruiting. If there is a valuable candidate you want to interview, it is not necessary to wait for them to visit your office. The company can organize a VR session to talk to the applicant.

While the VR interview, the recruiter is able to watch mimics, gesture and body language which usually helps to make a perfect choice. The applicant has an opportunity to see the office and make sure the company is the one they want to work with. This would be highly useful for companies which seek outsource labor and have no chance for a face-to-face conversation in real life. 

Joseph Murphy, executive vice president at a recruiting technology company, once said: “That’s one of the things that virtual reality has the potential to deliver extremely well, to step into a simulated work environment and see people performing.”

There’s even more. Also, VR technology can be applied to replace traditional workspace to a more innovative one. Today there is a great number of exciting applications which provide such an opportunity: Virtual Desktop, Oculus Dash and many others. These desktops increase productivity, as a person can manage all the tasks they have in front of them in a convenient way. It also allows a person to stay more focused, because a VR headset doesn’t let a person distract to things happening around in real life.

Virtual reality is real. It is here and it can be very useful. So it’s time to think about how to implement it in your sphere and what it can do for your business. If you still doubt it can work for you, let’s have a chat and we’ll think about it together. 

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